Ms. Mingyue Dun is a recognized leader in the judicial and administrative protection of intellectual property rights (IPRs) in China. She began her practice in the IP field in 1993 when she joined a leading agency providing intellectual property services. Her vast experience has touched on almost every area of IPR for 30 years. She has successfully represented a number of well-known multinational enterprises with the enforcement of their intellectual property rights in Chinese courts, including Exxon Mobil, Hennessy, Motorola, Adidas, Bloomberg, Chevron, Lenovo, University of Pennsylvania, etc. She has aggressively pursued IP counterfeiters by utilizing raid actions in over a hundred cases to promptly stop infringement. To cope with the emerging threat of online counterfeits, she has developed several courses of action for clients to protect their IPR, including online complaints, investigation, administrative action, criminal action, and civil actions. <br><br>Ms. Dun is an innovator who provides her clients with creative solutions to fit their needs. This creativity was utilized while handling the dispute over the trademark right for “Peter Rabbit” between a Chinese publisher and a British company. Her innovative proposal was to seek a declaration judgment on non-infringement, which was the first case of declaration judgment on a trademark dispute in China. In the series of cases that the famous bakery chain “Paris Baguette” faces, while the client does not have a trademark registration and was sued by other company, she creatively advised the client to file a lawsuit actively. In the lawsuit, the client's trademarks in Chinese and English were both recognized as well-known marks, and the activities of the other party was held unfair competition by the court. When she was representing Hallmark Inc., a well-known greeting cards and gift company, the client was in a very disadvantaged position, she helped the client obtain a piece of crucial evidence and succeed in both the trademark registration dispute and the infringement case. <br><br>Ms. Dun is a problem solver and works to counsel her clients on the most efficient and cost-effective methods to achieve their goals.  When clients cannot obtain their goals through legal proceedings she works with them to solve their issues through negotiation or alternative ways.<br><br>Moreover, Ms. Dun has been widely published in professional journals where she provides analysis of legal issues and practical problems in the IP field. She is also the main author of the book, How to Protect Your Brand, published by the Hong Kong Trade Development Council, which provides guidance on brand protection for Hong Kong and mainland enterprises. <br>

PARIS BAGUETTE v. Jing Guangchun, a series of trademark infringement and unfair competition cases, both Chinese mark “巴黎贝甜” and English mark "PARIS BAGUETTE" of the clients were recognized as unregistered well-known trademarks by the court;

Pennsylvania University v. Beijing Wharton Training Center, unfair competition;

ExxonMobil Corporation v. Mobil International Petroleum Co., Inc., trademark infringement and unfair competition;

Shantou Liannaji Skin Care Products Co., Ltd., trademark administrative litigation, won key cases involving the client's core trademark judged by the Supreme People's Court and the Beijing Higher Court;

Chevron Global Energy Inc. v. Jinan Caltex company, trademark infringement and unfair competition;

Nike Inc. v. Cidesport Company, a trademark infringement case;

Adidas AG v. Beijing Wumart, a trademark infringement case;

Bloomberg v. Shanghai Pobo Finance and Economics Information Co., Ltd, trademark infringement and unfair competition;

Hennessy & Co v. Zhuhai Oak Barrel Co., Ltd., trademark infringement;

Hallmark Cards Inc. v. Yang Lin, trademark infringement and trademark cancellation;

Markor Furnishings v. Wenzhou Daqian Furnishings, a series of patent infringement and unfair competition cases;

Markor Furnishings v. Baichuan Furnishings, a series of patent infringement and unfair competition cases;

Timeless Treasure (Hong Kong) Limited v Beijing Huajiang Yidong, a series of cases on unfair competition and breach of contract;

China Social Sciences Press v. Frederick Co., the first Declaration Judgment on non-trademark infringement;

FLSMIDTH AS v. Beijing Pfister Scales Co. Ltd., trademark infringement and unfair competition;

LeTV v. Lenovo, a series of cases on violation of online transmission right;

Lincoln Global Inc. v. Jinzhou Tielian, civil case and criminal case of trademark infringement;

Dozens of civil cases and criminal cases on behalf of Motorola against infringers;

Dozens of legal actions against online counterfeits in a series of administrative, civil and criminal cases;

Beijing Daxing International Airport, provided legal structure planning on intellectual property protection, and trademark, patent, and copyright prosecution works;

Tsinghua University, provided legal services on trademark registration in China and Madrid international trademark registration;

Beijing Dongcheng District Municipal Bureau of Culture and Tourism, provided legal advice on protecting intellectual property rights of cultural and creative products, and special legal services on trademark, copyrights, and patent prosecution works, etc;

Chinese National Academy of Arts, provided legal services on daily legal advice, drafting and reviewing contracts, representing litigation cases and other legal services;

China Energy Conservation and Environmental Protection Group, helped it get recognition of well-known trademark in trademark invalidation procedure;

Guangdong Zhujiang Wire and Cable Co., Ltd., provide legal services on trademark issues, such as administrative procedures and administrative litigation;

Paris Baguette, provided legal services including trademark application, filing opposition and invalidation against malicious trademark squatting to protect client's rights;

Shantou Liannaji Skin Care Products Co., Ltd., advised on trademark protection, filed a large number of trademark oppositions, cancellations, etc, and successfully cancelled the other party's trademark and won the key cases judged by the Trademark Office;

Western Digital, advised it in non-infringement analysis for the technology relating to hard disk;

Lincoln Global, provided legal services such as trademark applications, oppositions, and sent C&D letters to the trademark and copyright infringers;

Delta Airlines, advise it on trademark protection strategy and IP rights prosecution;

TY Inc., advised it in the protection of IP rights, provided IP legal services such as copyright and trademark prosecution as well as Custom’s protection;

Beijing Yuangeneration Technology Co., Ltd., provided legal advice and compliance consulting on issuing "NFT" in China;

Zuru Inc., advise it in anti-counterfeiting, and IP rights prosecution issues;

Lodged more than 1000 complaints at the major e-commerce platforms to take down online counterfeits;

Filed more than 1000 trademark applications, oppositions, and invalidations for clients from various countries…