Zhang Yong is a Senior Partner at Dacheng's Shenzhen office. He has over twenty years of experience in trademark, copyright, patent, trade secret, and e-commerce law. He provides services involving civil litigation, administrative complaints, criminal prosecution, criminal defense, applications, compliance, consulting, advisory, and legal opinions related to intellectual property.

[Case No. (2021)粤03民终37486号] Shenzhen Absen Optoelectronics Co., Ltd. v. Shenzhen Ablin Optoelectronics Co. Attorney Zhang Yong represented the plaintiff Absen Optoelectronics Co., Ltd. in suing a former employee and the Ablin company registered by that former employee for trademark infringement and unfair competition. The court of first instance ordered the defendant Ablin company to cease infringement and change its name; the matter was settled at second instance in a manner favorable to the plaintiff.

Represented Praxis Venture Inc., a U.S. skincare company, in registering the “Foria”, “Foria Wellness”, and “Foria Awaken Arousal Oil” series trademarks in China, and represented the company in trademark refusal review proceedings, successfully securing registration of the “Foria” word and device marks.

Represented SOCATI, a U.S. company, in registering pharmaceutical trademarks in China and developing its brand portfolio.

Represented Gate, an Israeli company, in developing its intellectual property portfolio in China and issuing related legal opinions.

Represented Rimadesio, an Italian high-end home furnishing brand, in filing non-use cancellation applications and trademark invalidation proceedings against trademark squatters.

Represented Lavazza, an Italian coffee chain company, in customs export recordal and intellectual property portfolio development.

Represented Jean-Michel Othoniel, a renowned French artist, in successfully taking enforcement actions against Chinese sellers selling infringing artworks on Taobao and Tmall.

Represented the well-known Hong Kong brand “Kam BOSS” in successfully taking enforcement actions against counterfeit products on Taobao and Tmall, and in handling related trademark registration, trademark refusal review, trademark opposition, and other matters.

Represented the defendant and appellee, Dongguan iKang Coffee Co., Ltd. (hereinafter referred to as the "Client"). The plaintiff claimed that the client's product copied the invention patent of "a small manual coffee pot", and demanded client to stop the sale and claim 2.1 million yuan penalty.

Represented a Taiwanese listed company and secured a landmark appellate victory, including cessation of over 22 years of unauthorized trademark use, corporate name change, domain cancellation, public apology, and increased damages to RMB 1 million.

Advised a Hong Kong brand in a multi-layer enforcement strategy combining e-commerce takedowns, administrative actions, and civil litigation. Successfully obtained court orders for cessation of infringement, corporate name change, and damages of RMB 500,000, followed by settlement securing transfer and cancellation of infringing trademarks.

Advised an Italian luxury furniture brand on comprehensive IP protection in China, including copyright litigation, trademark invalidation, and customs recordation. Successfully forced infringers to redesign over 50 products and strengthened brand protection across the market. This case demonstrates strong capability in handling cross-border enforcement and coordinating China-based litigation with global strategy.

Represented a European technology company in multiple cross-border infringement cases involving embedded automotive software. Achieved total damages of nearly RMB 4 million and facilitated removal of over 100 infringing listings from international e-commerce platforms.

Advised on cross-border disputes involving U.S. TRO proceedings, providing China-side strategy including evidence coordination, supply chain analysis, and enforcement risk mitigation, and supporting global resolution.

Represented a client in enforcing trade secret rights against employees misappropriating supplier and customer data, leveraging administrative investigations to secure critical evidence.